Liberty City Council approved updated branding guidelines Monday, Aug. 17, setting a consistent look that will eventually appear on city uniforms, vehicles, signs and other materials.
City Manager Bryan Kendrick said the guidelines establish standards for how the City of Liberty logo, fonts and colors should be used. The goal is to create a more uniform appearance across city departments while making city employees and property more easily identifiable to the public.
The new look will be phased in rather than rolled out all at once. Kendrick said the city will use up existing supplies, including letterhead, instead of throwing them away. New vehicles will receive the updated logo as they are purchased, and the city also plans to standardize uniforms and hats worn by employees in different departments.
“We’re not throwing stuff in the trash and wasting any dollars,” Kendrick said.
Council also settled on a separate logo for Liberty’s parks, but not before having a little fun with one of the choices. Designers were asked to remove a pine tree from the parks logo, and two revised options were presented Monday.
Kendrick said staff had been warned that Option One could wind up looking “a little bit like broccoli if you’re not careful.” He said staff agreed and preferred Option Two, which features a leaf.
“We definitely like Option Two with the leaf,” Kendrick said, describing it as “a very attractive logo.”
Councilman Ross Ward made the motion to approve the branding guidelines with Option Two as the alternate parks logo. Councilman Bruce Bell seconded the motion, which passed without opposition.
Residents will begin seeing the new branding gradually as the city replaces or purchases items. Street signs also will eventually incorporate the approved logo, colors and fonts, but Kendrick said the final street-sign design will be brought back to council before the city places an order.