Dayton is embracing its tagline of a City at the Crossroads in a new logo unveiled at Monday night’s city council meeting. Council picked between two options presented by Patti Jett, the City of Dayton’s marketing and communications director, before going with the option that was recommended by the Dayton Enhancement Committee.
The logo features a purple “D” with an intertwined green star. Lines running from the points of the star represent the crossroads. Jett explained that purple and green were picked because the colors are used by the Dayton Chamber of Commerce and Dayton Community Development Center, and coordinate with Dayton ISD’s purple and white theme.
“As I drove around the city, I realized that our fire hydrants are painted purple and our street signs are purple, so it makes sense for the City’s brand and logo to follow that,” said Jett, who joined the City in July. “Using the same color over time builds the City and our community’s visibility, and helps connect people to Dayton.”
Council also picked a new seal that will be used on official documents, such as ordinances, resolutions, proclamations, certificates and other instruments. The seal also features a purple letter “D” with a gold, a stylized star and rice.
“The rice was kept in the seal to show the city’s history,” Jett explained. The option picked by Council was the clear front-runner as it was also picked by the Dayton Enhancement Committee.
“Dayton is strategically placed to experience significant growth over the coming years. As our city becomes more well-known as a destination for industry, retail and residential development, we must continue to tell our story in an integrated fashion so that it resonates with and creates support among our varied constituents,” Jett said.
In the coming weeks, the new logo will replace the old red, white and blue logo on the City’s website, letterheads, business cards and promotional materials. The city secretary or a designee will be the “keeper of the seal.”