Bluebonnet News is offering local businesses (Liberty, San Jacinto, Hardin, Chambers, Polk and East Montgomery counties) a chance to be listed in an upcoming business profile section that is part of the front page of the website. Below is one of the profiles in this new section:
LoneStar Outdoor Power Equipment & Rental, 301 N. Washington Cleveland, Texas
281-592-5245
1. COMPANY PROFILE
In 2014 we purchased our first store in Onalaska, originally named Onalaska Equipment Rental; we rebranded to LoneStar Outdoor Power & Rental. We opened our Huntsville location in 2017 and now with the late 2021 purchase of a Cleveland institution (Gates Sales) we are excited to be serving the folks of Cleveland, Tarkington, Shepherd, Coldspring and surrounding areas. We love serving the East Texas area and cannot wait to make an impact on our new communities.
2. EMPLOYMENT AND GROWTH
We have 24 great team members and are blessed to have the team we have assembled. Even in these tough hiring times, we have been able to add good folks, and our turnover is low. We also hire summer help for both rental tech and office support. We take pride in supporting our team and allowing them to grow with us. We anticipate adding five more team members between our three stores in the next six months. Growth for LoneStar Outdoor Power is our focus, we have plans for two more stores to serve the East Texas area.
3. COMMUNITY INVOLVEMENT
Giving back to our community is important, whether it is support for the local 4H or FFA programs, local softball and baseball teams or donating items for raffles and benefits. We support our local volunteer fire departments, first responders and those that make our community better. We do what we can when we can. Speaking to other communities, many know of the awesome Onalaska Fireworks Display on July 4 over Lake Livingston; we are proud to be able to support that amazing event. Bottom line: We believe in community.
4. WHAT ARE THE COMMUNITY’S STRENGTHS AND WEAKNESSES?
Referring to the question you asked before, we enjoy being able to see the community change and grow, knowing you may have had a little part in that growth. Whether we rented big equipment to build a track at the local high school or donated to an Ag project, just knowing that our team was involved makes us better. Cleveland, The Prairie, Shepherd, and the surrounding area is growing and that is exciting to us at LoneStar Outdoor Power, the more community growth, the more we grow, the more we can give back.
5. WHAT ARE YOU MOST PROUD OF ABOUT YOUR BUSINESS?
We take pride in our team and our team growing with us. If it was not for our team, we would not be able to support our community. We focus on keeping our team engaged and supported and growing with LoneStar Outdoor Power. The business world is changing and with that comes new challenges from social media. Positive or negative comments we take it all in stride. We strive to be kind and honest with our customers, at times this may set back some folks. Not everyone is used to that, we just want to make dealing with us simple.
6. WHAT IS YOUR MARKETING AND SOCIAL MEDIA STRATEGY?
We are avid believers in “word of mouth” advertising, this now translates to being active on social media. We believe our social media game is strong. Instagram and Facebook ads, personalized videos and sales are posted daily. Find us on Facebook and like and share our page. Each store has a Facebook page that allows us to focus on targeted community marketing. We have a YouTube channel that we post our Saturday Spotlight videos to. Stay tuned for new billboards popping up around the area.
7. WHAT’S THE FUTURE LOOK LIKE FOR YOUR BUSINESS?
“Strive not to be a success, but rather to be of value.” – Albert Einstein
That quote sums up the LoneStar Outdoor Power. We want to be able to best support our community by adding value. Thanks for taking the time to interview us!
